Labour has scrambled to redesign its logo for Ed Miliband’s flagship energy scheme, Great British Energy, after being mocked for using a stock image.
Keir Starmer was ridiculed last May following the release of the initial graphic, with then home secretary James Cleverly saying Labour “copied the logo off of the internet” and quipped: “No plan, no energy, no logo!”
The then Tory Party chairman Richard Holden also mocked Labour saying: “Nothing better illustrates Starmerism than the fact Sir Keir has flown on a private jet to Scotland, to launch a stock logo of something U-turning in on itself, for an energy company which won’t produce any energy – that’s not a plan to keep our energy secure and our country protected from Putin.”
But, in a plea to avoid further backlash Labour appears to have completely redesigned its logo with a new font and graphic.
Being backed by £8.3 billion of funding over this parliament, the government says it will reduce Britain’s reliance on expensive fossil fuels and lower household bills. All profits raised will be reinvested into green infrastructure.
On the launch of its new website earlier this week the publicly-owned company’s chair Juergen Maier said, in a video which featured the new logo: “Great British Energy stems from one very simple idea that British people should have a right to own and benefit from our own natural energy resources. This is why Great British Energy is 100 per cent owned by the British people. For the British people.
“We are proudly based in Aberdeen, a world class centre of energy expertise. Our goal is to help communities and bill payers reap the benefits of clean, secure, homegrown energy, developing and investing in a range of energy generation projects and technologies across the country.
“We will be growing domestic supply chains and through that, supporting thousands of new, exciting, high paid jobs. Our journey to energy security, clean power and net zero is truly on path, and we at Great British Energy are here to accelerate that exciting journey.”
